Neilsen Report Highlights on Online Video and Social Media

The Nielsen Report is a very well respected report on new media happenings.
Here are some golden nuggets from that report:

1. In the last year alone, time spent on social networking sites has surged 73%. That’s a huge jump.
2. The number of American users frequenting online video destinations has climbed 339 percent since 2003. Mark my words – online video is the future.
3. Time spent on video sites has shot up almost 2,000 percent over the same period.
4. In February, social network usage exceeded Web-based e-mail usage for the first time. Can you imagine the implication of this? Hello FB messages, good bye email! Well..not quite yet.
5. There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.

You can see the entire Nielsen report if you like (PDF).

Source: Shama Hyder

Brand and social media world

You need to register your brand and marks within the social media world. If you don’t grab your brand name on the various social media services out there, someone else will, and effectively Hijack your efforts. And the people who register your brand may (read: definitely will) say things that could damage your organization. Take some time out of your busy day and register your brands and trademarks on the various services. If you dont have the time, I can do it for you.

Don’t wait or you may find that someone else has already taken them.

Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.
Technorati (“claim” your blog at minimum)
YouTube (along with other video distribution platforms: Vimeo, Viddler, Revver, Yahoo video, etc.)

Second Tier – Set up branded profiles and use as warranted:
Windows Live spaces
Yahoo Groups
Google Groups

Third Tier — Claim your name and monitor:
Brightkite (individual focus)
Friendster (international focus, Asia)
Gather (alternative to Twitter)
MySpace (more for usage policy than an active corporate presence)
New York Times (TimesPeople)
Orkut (international focus, Brazil)
Picasa (alternative to Flickr, smaller community)
Plurk (alternative to Twitter, younger demographic)

There are literally hundreds of services that should be used for marketing purposes / branding, depending on the service or products you offer. I provide consulting and implementation in this area, contact me. Use my contact form or call 877-904-1419.

The Life Cycle of a Blog Post

Interesting interactive view of what happens with a blog post!

The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You


Obama’s Lucky Charm


“This is actually my favorite,” is what Barack Obama said while revealing a handful of his current lucky charms to reporters. “It is like a little piece of luck.”

My friend Kaycee designed it and you can buy it (you wont believe how inexpensive it is!) at
Metal Morphosis
and btw, Kaycee told me “we did the Braille because we want people to feel the words, not just see them. Basically, talk the talk and walk the walk…”


Way to go, great work!

wp-shopping cart grid view fix

For some reason it is set to 240px, which leaves a lot or room between rows. I find 160px to be ideal.
homeproducts display css is on themes, ihop, marketplace, default css file.
Change div.frontpage_product height to 160

What’s the Frequency, Kenneth?

I’m not sure how appropriate the title to an R.E.M. song is to this column, but I needed a title. It’s the first thing that came to mind. Now, I can’t get the song out of my head.

Actually, I should be asking, “What’s the frequency, Young-Bean Song?” Song is director of analytics for Atlas DMT. I spoke with Song, who believes his company has come up with a way to help online advertisers make the most of their impression delivery to maximize conversion rates and cost per acquisition.

Optimal frequency has been considered from a branding perspective by companies such as Dynamic Logic and Insight Express. However, there hasn’t been a lot of research on optimal frequency for online direct response campaigns.

Atlas looked at 38 advertiser campaigns across multiple categories. It found a large percentage of impressions go to users who are only exposed to the message a single time. A smaller percentage of impressions go to users exposed to the message two times, and so on. Finally, when you get to users who are exposed 11-plus times, there’s a significant increase.

Frequency Distribution Graph

I think we can agree users who see an ad once or twice are underexposed, users who see it nine or more times are overexposed. What if we could take those “wasted” impressions and either increase frequency against the underexposed users or reach completely new users?

Atlas did the math and found by implementing a “sensible” frequency cap, an advertiser can lower its cost per acquisition 10 to 30 percent.

Another issue the study considered was conversion rates at different frequency levels. Overall, Atlas found conversion rates are higher at lower frequency levels. In fact, the highest conversion rates occur on the first impression. The second and third impressions also garnered respectable conversion rates.

Could we cap our campaigns at one impression to achieve the highest conversion rates? Yes. Should we? I don’t think so. We must also consider volume. Capping frequency at one would result in fewer overall conversions.

The study also compared the most effective frequency with the most profitable frequency. We must define a cost per acquisition at which our clients still make a profit and raise the frequency cap to reach those users who won’t convert on the first impression. The right frequency cap for your client may be three or five impressions. You’ll have to determine that based on your strategies, target audiences, media costs, and cost-per-acquisition goals.

What does this mean for you? It’s a no-brainer. Conducting your own optimal frequency study is a way to reduce waste, reach more prospects, increase conversion rates, and maximize total acquisitions.

What does it mean for publishers? In talking with Song, my first thought was publishers would hate this. Implementation will wreak havoc on their inventory management. Users who are currently exposed to 11 or more impressions on a single campaign are the site’s lifeblood. Those are the users who enable publishers to promise you millions of page views and, thus, millions of impressions. If you cap the frequency at, say, three, publishers will have to find a few more advertisers to sell the same number of impressions they’re selling today.

Song suggests a frequency cap would allow publishers to charge a premium for those more valuable impressions. Though I agree premiums would be in order, it’s going to be a tough sell. The premiums publishers will want to charge to make up for unsold inventory could be unattractive to advertisers. The good thing is we now have a model to test against to find out if this works for our clients.

Large Format Printer EPSON Stylus Pro 9000 – $400 (Austin)

EPSON Stylus Pro 9000 Large Format Printer

$400 – Pick-up
$500 – Delivered (In Austin TX)
The Epson Stylus Pro 9000 InkJet Printer is a reliable, efficient and Economical printer combining high quality and wide formats.

  • Resolutions up to 1440 x 720 dpi – photo quality posters.
  • 150 sheet input capacity, or rolls.
  • Accept various medium – paper, vinyl, fabric, canvas, mylar.
  • Extra set of inks, plus roll of paper and mylar.

I paid $2k for this a year ago, used it once, and left the country for a job. It worked perfectly; now the inks are dry so needs the lines drained and cleaned with a special fluid for that. I talked to Epson tech support and they are friendly and knowledgeable, and they assured that was a pretty common task for a printer thats not used frequently.

I am in prepress, graphic design, and photography.

Contact Andy

  • Location: Austin

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Pamela at THAI (Texas Healing Arts Institute) is offering 25% OFF skincare treatments!
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Cool business cards

what do you think?

NonProfits Benefit from Social Media

Sometimes as global audiences we get inundated with “causes” that we ignore those “Donate” buttons because we see them over and over again.  Unfortunately for Non-Profits, the offline blindness they have to overcome has now really become the same issues online.  What’s worse is that some of these non-profits are getting bad advice about just starting up websites and “they willcome”.  I’m sorry to break this to the non-profits, just building astatic website anymore – won’t cut it.

Lilongwe Wildlife Center

Lilongwe Wildlife Center

Series of posters for Lilongwe Wildlife Center, Malawi. View all

Today I stumbled across the story of the Mara Triangle thanks to Twitter’s blog (see even when they are down, they are still good for something!). Mara Triangle is a wildlife park in Kenya which under the management of the Mara Conservancy helps to protect the wildlife from poachers.  Poachers are one of the biggest threats to the wildlife in this area, and with the conservancy in place, they are able to employ rangers to help protect the animals from these poachers.Up until last year, none of these rangers had likely even touched a computer.  Up until last year, the park solely ran off of the entrance fees to the park.  Up until last year, Kenya as a country was pretty stable. That all changed until this year’s election when political unrest erupted and put the entire tourism industry in Kenya into complete and utter chaos.  With no one coming to visit Kenya or the Mara Triangle, funds started to run out, fast.

Enter William Deed, prior to helping the Mara Conservancy, he lead what he pretty much terms as a “bored with his lot” life and started his own blog about Waiting in Line. That caught the eye of famed Kenyan conservationist Richard Leakey andhis son-in-law, Emmanuel De Merode who run Wildlife Direct.  They tasked William with building blogs and getting the word out about the different wildlife projects under Wildlife Direct. In February Mara Triangle’s blog launched.  It was a slow build, but through word of mouth, news of this blog and what the rangers were doing started to spread.  The blog’s chief contributer is Josep hKimojino, a ranger in the park. He blogs just about every day, which is an amazing feat when you learn that he just click a mouse for the first time back in November. What makes this story even more compelling?  Joseph isn’t just blogging!  Joseph tweets on Twitter, he uploads photos just about everyday to Flickr, he loads videos to Vimeo and even helps to maintain the Facebook cause. Likely though what caught the eye of Wired magazineis the use of Twitter.  It’s also what caught my eye, and got me to click around and just be really amazed and excited.  There use of many different parts of social media just impressed me and made my jaw drop- photos like their’s usually tend to do that.  I felt compelled enough by the story they conveyed to give a monthly donation. Social media when used in the right way can convey compelling stories.

Whether its a blog, photos or even videos, social media allows emotions to be conveyed in ways no piece of paper or static website can.  Combining these powerful tools together can result intruly wonderful stories people just feel compelled to take up a causefor (or even buy a product or service). Are you telling your non-profit’s story in a compelling way?  Does your story touch your audience in a way like the Mara Triangle did me?